He changed only what needed to be changed, ensured that people understood the new practices, and never flagged in his commitment to the effort. Into a Confucian tradition of reverence for elders, it introduced merit pay and promotion, putting some young people in positions of authority over their elders.Ĭhairman Lee Kun-Hee recognized at the outset the challenges of opening up Samsung’s culture to new ideas. Into a homogeneous workforce, it introduced outsiders who could not speak the language and were unfamiliar with the company’s culture. So into an organization focused on continuous process improvement, Samsung introduced a focus on innovation. Like today’s emerging giants, Samsung faced a paradox: The tightly integrated business system that worked in its home market could not secure its future in global markets. Fewer still would have predicted success given the path it has taken: grafting Western business practices onto its essentially Japanese model. The company was part of the Samsung Group, which was generally known by South Koreans as a company specializing in the trade of fertilizers and sweeteners, a far. Its founder, Lee Byung-Chul, was a South Korean businessman. Twenty years ago, few people would have predicted that Samsung could become a world leader in R&D, marketing, and design. Samsung was founded in January of 1969, under the name Samsung Electric Industries, in South Korea.
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